Poultry meat processing utilises, the same principles viz. refrigeration, freezing, smoking, curing, dehydration, freeze drying, canning and ionising radiations as applied in the beef and pork sector. Sometime antibiotics are also added to preserve raw poultry meat. Poultry meat is one of the most important sources of protein for human consumption worldwide.
Poultry meat production and consumption are predicted by the United Nations Food and Agriculture Organisation (FAO) to increase by more than 20% over the next six years, with an average annual growth rate of 2.5%. Most of the increase will occur in developing countries. This trend will be driven by the low production cost and price of poultry meat (relative to beef and pork), rising income and standard of living, and changing consumer preferences on health (low in fat) or social (convenient, fast food) grounds. However, issues concerning the origin, safety and quality of meat, bird welfare and environmental impact of poultry production and processing are likely to play important roles in world trade.
Japan Poultry Meat Processing industry is competitive and includes various market players such as,
• NH Foods
• Marudai Food
• Itoham Foods
• Prima Meat Packers
• Shandong Meihao Foods Co. Ltd.
• Tyson Foods Inc.
• Cargill Meat Solutions Corp
• Starzen Co. Ltd.
• Smithfield Foods Inc.
• Hormel Foods Corp.
Japan Poultry Meat Processing industry is segmented based on the Meat Type, By Body Part Type, By Product Type and By End User.
By Meat Type
• Chicken Meat
• Turkey Meat
• Duck Meat
By Body Part Type
By Product Type
• Raw Fermented Sausages
• Dried & Cured
By End User
• Food manufacturers
Chicken is the most lucrative poultry product amongst all processed poultry meat products with regards to market attractiveness. The popularity of chicken is usually attributed to its affordable pricing. Besides affordable pricing, the nutritional value of chicken meat has also contributed to its all-time popularity. The significant market size of these materials along with a satisfactory growth rate ensures profitability and return to investment. Processed poultry meat made from turkey and duck occupy less market share as compared to chicken meat. Processed meat made from other poultry offer a comparatively lower return on investment.
Consumer awareness regarding animal protein rich diet has grown substantially over the last few years. Consumers in the developed countries are now avoiding intake of protein rich diet, owing to its high saturated fat content, leading to severe health hazards. In this scenario, poultry meat is the most feasible option for consumers. Increased health consciousness towards animal protein rich diet drives the processed poultry meat market.
Growth of fast food and restaurant chains — Multinational chains are expanding across the globe. This means higher demand for equipment that can produce standard cuts and identical fillets in a high throughput environment
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Japan Poultry Meat Processing market for the forecast period 2021 - 2025?
• What are the driving forces in the Japan Poultry Meat Processing market for the forecast period 2021 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Japan Poultry Meat Processing industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?
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